Tips to Get Multiple Offers on Real Estate Properties in 2021
Even though one interested buyer is enough to get the right price for a real estate property, having multiple offers gives sellers the power to make a more profitable deal. If the buyer knows there are others in the queue, the seller can negotiate hard and pick the best offer.
But how to get multiple offers on your real estate property? Here are some tips:
- Know the Local Real Estate Market
Begin with analyzing whether your property is in a seller’s market or a buyer’s market. Your real estate professional can give you this insight and also help you determine the best pricing strategy. Some property owners believe a property will sell itself in a sellers market with little or no marketing. If your property isn’t priced right and marketed to reach the broadest audience, you can miss the opportunity for a multiple offer situation and a top-notch buyer. Discuss the market and pricing with your agent and hit the market outshining the competition.
- Set a Strategic Price
We recommend pricing your property at or just above the market value so the strike price is close or right on the market value.
Since online scrutiny of the property is the first thing buyers tend to do before shortlisting, make sure you make the best first impression by staging your house and taking professional pictures. If staging isn’t in the budget, discuss Virtual staging for real estate with your real estate agent. Virtual staging shows what the property can look like with furniture, but only virtually. Some sellers prefer virtual staging because:
- It is extremely cost-effective compared to traditional staging, which can cost a few thousand dollars.
- It can be customized based on market trends.
- It is quick; you can get a property virtually staged within the same time it takes to get the professional pictures completed.
We also recommend a virtual tour as part of the marketing strategy as this will increase the interest in your property. Contact The Curtis Team to discuss their extensive marketing program.
- Professional Real Estate Photography
Research shows a majority of buyers begin their search on the Internet. The percentage of buyers going to the Internet first is continuing an upward trend. Make sure your real estate team uses a professional real estate photographer to ensure your property is captured in the best light and at the best angles so the pictures make a statement.
- Property Description
The visuals of the property can capture the buyer’s attention and a well-written property description strengthens the value of the photos and increases the excitement of the potential buyer. This excitement should result in more potential buyers scheduling an in-person tour.
- Make Your Listing Visible to a Large Set of Buyers
A good real estate professional leverage real estate listing platforms and social media – another tool to allow your property to be marketed to the greatest number of buyers, generating interest, showings and ultimately your best offer. To review a very extensive marketing program, contact The Curtis Team today.
This blog post was a collaborative effort between Doug Curtis and Rahul Agarwal. Doug is the owner of The Curtis Team and Rahul is the Co-founder & Chief Business Officer at Styldod.